{"id":161219,"date":"2026-06-10T16:51:43","date_gmt":"2026-06-10T16:51:43","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/delayed-effect\/"},"modified":"2026-06-10T18:05:47","modified_gmt":"2026-06-10T18:05:47","slug":"delayed-effect","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/delayed-effect\/","title":{"rendered":"Delayed effect"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When consumers are slow to react to an advertising campaign, it&#8217;s called delayed response. This phenomenon is primarily observed when analyzing the effectiveness and reception of a communication campaign. Studies show that there is a bias resulting from the impact of a previous campaign for the same brand.<\/p>\n","protected":false},"template":"","categories-glossary":[310],"class_list":["post-161219","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-consumer-behavior-marketing-psychology"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/161219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=161219"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=161219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}