{"id":161142,"date":"2026-06-10T16:51:27","date_gmt":"2026-06-10T16:51:27","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/counter-googling\/"},"modified":"2026-06-10T18:05:15","modified_gmt":"2026-06-10T18:05:15","slug":"counter-googling","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/counter-googling\/","title":{"rendered":"Counter-Googling"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Online research is an essential technique for identifying consumers and developing behavioral profiles or consumption profiles. By leveraging web resources, particularly the Google search engine, it&#8217;s possible to gather data from various platforms such as social networks, forums, and professional blogs. This approach allows for the quick and easy creation of detailed profiles of individuals, using relevant search keywords.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Counter-Googling&#8221; is not a scientific method for studying consumer behavior. However, due to its simplicity and accessibility, it offers an opportunity to obtain initial impressions or additional information at a lower cost. Indeed, the omnipresence of individuals on the web, through their online activities, paves the way for collecting valuable information to better understand their consumption habits and preferences.<\/p>\n","protected":false},"template":"","categories-glossary":[310],"class_list":["post-161142","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-consumer-behavior-marketing-psychology"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/161142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=161142"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=161142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}