{"id":161141,"date":"2026-06-10T16:51:27","date_gmt":"2026-06-10T16:51:27","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/purchase-correlation\/"},"modified":"2026-06-10T18:05:15","modified_gmt":"2026-06-10T18:05:15","slug":"purchase-correlation","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/purchase-correlation\/","title":{"rendered":"Purchase correlation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Purchase correlations occur when the purchase of a specific product influences the likelihood of purchasing another product. These correlations were initially discovered through studies analyzing the contents of shopping carts in supermarkets. A well-known example is the correlation between the purchase of diapers and beer. With the rise of internet data (purchases, search queries, etc.), new sources have been used to identify these correlations. For example, Skimlinks, an American company, observed that a buyer of a digital camera was 17 times more likely to also purchase baby accessories. These correlations can be used for targeted advertising campaigns or promotions, such as distributing coupons at the checkout.<\/p>\n","protected":false},"template":"","categories-glossary":[310],"class_list":["post-161141","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-consumer-behavior-marketing-psychology"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/161141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=161141"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=161141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}