{"id":161122,"date":"2026-06-10T16:51:23","date_gmt":"2026-06-10T16:51:23","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/consumer\/"},"modified":"2026-06-10T18:05:07","modified_gmt":"2026-06-10T18:05:07","slug":"consumer","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/consumer\/","title":{"rendered":"Consumer"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The consumer is the person who uses or consumes a product or service. This does not necessarily correspond to the buyer or the decision-maker in the purchasing process. This distinction is essential in marketing, particularly for adapting communication, offering, and distribution strategies. In certain contexts, such as B2B, it is common to differentiate between approaches aimed at the decision-making buyer and the end user.<\/p>\n","protected":false},"template":"","categories-glossary":[310],"class_list":["post-161122","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-consumer-behavior-marketing-psychology"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/161122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=161122"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=161122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}