{"id":161114,"date":"2026-06-10T16:51:20","date_gmt":"2026-06-10T16:51:20","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/confirmation\/"},"modified":"2026-06-10T18:04:58","modified_gmt":"2026-06-10T18:04:58","slug":"confirmation","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/confirmation\/","title":{"rendered":"Confirmation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When a product fully meets the advertised expectations to encourage a purchase, this is called confirmation. Conversely, non-confirmation occurs when the buyer&#8217;s expectations are not met, which can lead to disappointment. This non-conformity is called disconfirmation or negative non-confirmation when the product disappoints the user. However, it can also be positive, as in the case of Scotch-Brite, whose performance exceeded consumer expectations.<\/p>\n","protected":false},"template":"","categories-glossary":[310],"class_list":["post-161114","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-consumer-behavior-marketing-psychology"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/161114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=161114"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=161114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}