{"id":161052,"date":"2026-06-10T16:51:08","date_gmt":"2026-06-10T16:51:08","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/c2b\/"},"modified":"2026-06-10T18:04:35","modified_gmt":"2026-06-10T18:04:35","slug":"c2b","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/c2b\/","title":{"rendered":"C2B"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The C2B, or &#8220;Consumer to Business,&#8221; model represents a reversal of the traditional business-to-consumer model. In this context, it is the consumer who offers a service or product to a business, with or without payment in return. Despite its relevance, the C2B concept remains relatively uncommon, and its definition varies depending on the few cases in which it is currently used. Thus, the term C2B is sometimes used to describe practices such as content creation by consumers or users.<\/p>\n","protected":false},"template":"","categories-glossary":[310],"class_list":["post-161052","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-consumer-behavior-marketing-psychology"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/161052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=161052"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=161052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}