{"id":160966,"date":"2026-06-10T16:50:53","date_gmt":"2026-06-10T16:50:53","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/ao\/"},"modified":"2026-06-10T18:04:03","modified_gmt":"2026-06-10T18:04:03","slug":"ao","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/ao\/","title":{"rendered":"Ao"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A consumer&#8217;s attitude toward a product refers to their feelings and preferences regarding it, influenced by various factors such as their knowledge, reputation, and past experience. A well-known approach to assessing this attitude is the model developed by Martin Fishbein in 1963.<\/p>\n","protected":false},"template":"","categories-glossary":[310],"class_list":["post-160966","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-consumer-behavior-marketing-psychology"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160966"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}