{"id":160926,"date":"2026-06-10T16:50:45","date_gmt":"2026-06-10T16:50:45","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/impulse-purchase-3\/"},"modified":"2026-06-10T18:03:47","modified_gmt":"2026-06-10T18:03:47","slug":"impulse-purchase-3","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/impulse-purchase-3\/","title":{"rendered":"Impulse purchase"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When we talk about impulse buying, we&#8217;re referring to unplanned purchases made spontaneously, often triggered by direct exposure to the product. Merchandising plays a crucial role in highlighting products likely to trigger these impulse buys, as they must attract attention and create desire to be purchased on a whim. A classic example of impulse buying would be buying a pack of candy at the checkout of a supermarket or gas station. For more information, please see&#8230;<\/p>\n","protected":false},"template":"","categories-glossary":[310],"class_list":["post-160926","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-consumer-behavior-marketing-psychology"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160926"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}