{"id":160895,"date":"2026-06-10T16:50:37","date_gmt":"2026-06-10T16:50:37","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/street-event-marketing\/"},"modified":"2026-06-10T18:03:31","modified_gmt":"2026-06-10T18:03:31","slug":"street-event-marketing","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/street-event-marketing\/","title":{"rendered":"Street event marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Event-based street marketing is distinguished by innovative and impactful initiatives that go beyond traditional street marketing approaches such as flyer distribution or standard sampling. Its event-like nature lies in the originality or scale of the actions implemented. This event-like dimension aims to leave a lasting impression on spectators and can elicit strong emotional responses. Creative brand activations, artistic performances, and various other strategies are integral to event-based street marketing. A concrete example illustrating this type of approach could be:<\/p>\n","protected":false},"template":"","categories-glossary":[309],"class_list":["post-160895","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-communication-public-relations"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160895"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}