{"id":160851,"date":"2026-06-10T16:50:29","date_gmt":"2026-06-10T16:50:29","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/audiovisual-sponsorship\/"},"modified":"2026-06-10T18:03:15","modified_gmt":"2026-06-10T18:03:15","slug":"audiovisual-sponsorship","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/audiovisual-sponsorship\/","title":{"rendered":"Audiovisual sponsorship"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When an advertiser provides financial support to a radio or television program, it is called sponsorship. This support can be total or partial and is governed by a set of specifications established by agreement between the advertiser and the broadcasting network.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The French Advertisers Association (UDA) identifies four distinct forms of audiovisual sponsorship: bartering, co-production, the integration of products in the form of promotional gifts, and the inclusion of the sponsor&#8217;s name in the credits and\/or trailers. Sylv\u00e8re Piquet emphasizes that these different methods offer advertisers a variety of opportunities to support programs while benefiting from appropriate visibility.<\/p>\n","protected":false},"template":"","categories-glossary":[309],"class_list":["post-160851","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-communication-public-relations"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160851"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}