{"id":160811,"date":"2026-06-10T16:50:21","date_gmt":"2026-06-10T16:50:21","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/rp-kit\/"},"modified":"2026-06-10T18:02:59","modified_gmt":"2026-06-10T18:02:59","slug":"rp-kit","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/rp-kit\/","title":{"rendered":"RP Kit"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A PR kit can refer to two different types of press kits. A press kit, often abbreviated as PR KIT, is a collection of items sent to media outlets and influencers, including promotional gifts, samples, and informational materials such as a cover letter. This kit is typically used to announce a new product, event, or advertising campaign. Its primary goal is to stand out among the numerous communications received by media professionals. On the other hand, the concept of a PR kit can also encompass the provision of materials designed to support and enhance an article written by a journalist. For example, a press kit received by website X could be a good illustration of these principles.<\/p>\n","protected":false},"template":"","categories-glossary":[309],"class_list":["post-160811","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-communication-public-relations"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160811"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}