{"id":160786,"date":"2026-06-10T16:50:18","date_gmt":"2026-06-10T16:50:18","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/contamination-effect\/"},"modified":"2026-06-10T18:02:50","modified_gmt":"2026-06-10T18:02:50","slug":"contamination-effect","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/contamination-effect\/","title":{"rendered":"Contamination effect"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Viral communication is a technique used to transmit a message by exploiting a propagation effect linked to its source. This message is initially disseminated by an individual\u2014often an expert, a well-known figure, or an opinion leader\u2014who presents themselves informally, without highlighting their status or particular skills, but rather as an ordinary person. The goal is to share this message with a wide audience, directly or indirectly. Due to the sender&#8217;s prestige or expertise, the initial recipients generally pass it on easily to others, thus ensuring its spread. The English expression &#8220;roach bait&#8221; is not flattering in the field of marketing, as it refers to the method of eliminating cockroaches through contamination within a group.<\/p>\n","protected":false},"template":"","categories-glossary":[309],"class_list":["post-160786","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-communication-public-relations"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160786"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}