{"id":160743,"date":"2026-06-10T16:50:11","date_gmt":"2026-06-10T16:50:11","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/360-communication\/"},"modified":"2026-06-10T18:02:33","modified_gmt":"2026-06-10T18:02:33","slug":"360-communication","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/360-communication\/","title":{"rendered":"360\u00b0 Communication"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">360\u00b0 communication is a comprehensive strategy that leverages all channels and touchpoints, both media and non-media, to interact with consumers. It includes a variety of tools such as social media, events, digital marketing, public relations, viral marketing, street marketing, mobile marketing, word-of-mouth, audiovisual content, and print materials. This approach aims to ensure consistency and complementarity across all media used, particularly with the rise of digital and mobile media.<\/p>\n","protected":false},"template":"","categories-glossary":[309],"class_list":["post-160743","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-communication-public-relations"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160743"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}