{"id":160742,"date":"2026-06-10T16:50:11","date_gmt":"2026-06-10T16:50:11","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/communication\/"},"modified":"2026-06-10T18:02:33","modified_gmt":"2026-06-10T18:02:33","slug":"communication","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/communication\/","title":{"rendered":"Communication"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Communication is the process by which a company transmits messages to its various audiences, both internal and external, with the aim of informing, influencing, or strengthening relationships. It encompasses several forms: internal communication, which fosters exchange and cohesion within the company; external communication, designed to promote the company&#8217;s image and offerings to customers and partners; corporate communication, which highlights the company&#8217;s values \u200b\u200band commitments; and point-of-sale communication, which acts directly at the point of purchase. This process involves encoding and decoding messages, while also taking into account potential disruptions that may affect transmission.<\/p>\n","protected":false},"template":"","categories-glossary":[309],"class_list":["post-160742","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-communication-public-relations"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160742"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}