{"id":160706,"date":"2026-06-10T16:50:03","date_gmt":"2026-06-10T16:50:03","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/lacoeuilhe-scale\/"},"modified":"2026-06-10T18:02:16","modified_gmt":"2026-06-10T18:02:16","slug":"lacoeuilhe-scale","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/lacoeuilhe-scale\/","title":{"rendered":"Lacoeuilhe scale"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In 2000, J\u00e9r\u00f4me Lacoeuilhe introduced an innovative scale that assesses the degree of an individual&#8217;s emotional attachment to a brand, thus reflecting a deep emotional bond and psychological closeness. This unidimensional scale, validated by confirmatory factor analyses, takes the form of a 6-point Likert-type questionnaire. It is easy to use, whether in an academic research setting or in the field of marketing for management studies.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160706","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160706"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}