{"id":160704,"date":"2026-06-10T16:50:03","date_gmt":"2026-06-10T16:50:03","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/perceived-brand-parity-scale\/"},"modified":"2026-06-10T18:02:16","modified_gmt":"2026-06-10T18:02:16","slug":"perceived-brand-parity-scale","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/perceived-brand-parity-scale\/","title":{"rendered":"Perceived Brand Parity Scale"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In 1996, James Muncy introduced a scale designed to assess how minimal consumers perceive differences between leading brands. This scale comprises five items rated on five-point Likert-type scales.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160704","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160704"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}