{"id":160694,"date":"2026-06-10T16:49:59","date_gmt":"2026-06-10T16:49:59","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/brand-webzine\/"},"modified":"2026-06-10T18:02:08","modified_gmt":"2026-06-10T18:02:08","slug":"brand-webzine","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/brand-webzine\/","title":{"rendered":"Brand webzine"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the field of digital marketing, a webzine is a branded online magazine that regularly offers editorial content. It can take the form of a full-fledged website, a simple blog, or even a mobile application. Webzine content is distributed via newsletters and shared on social media, thus helping to attract a wide audience. In short, the webzine is part of a communication and marketing strategy, illustrating the concept of digital content. Compared to a traditional magazine, the webzine represents its digital counterpart. For example, L\u00e9gumiz is the Bonduelle brand&#8217;s webzine on Facebook, focused on plant-based news and aiming to promote healthy eating habits among consumers interested in better nutrition.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160694","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160694"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}