{"id":160668,"date":"2026-06-10T16:49:56","date_gmt":"2026-06-10T16:49:56","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/media-monitoring\/"},"modified":"2026-06-10T18:02:00","modified_gmt":"2026-06-10T18:02:00","slug":"media-monitoring","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/media-monitoring\/","title":{"rendered":"Media monitoring"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Media monitoring is an ongoing system for tracking and collecting media content, such as articles, videos, and podcasts, related to a company, its brands, products, or competitors. It allows for the identification, measurement, and analysis of mentions, image, brand awareness, and associated opinions, as well as the detection and management of potential crisis situations. Initially focused on print media, media monitoring has expanded to digital platforms and social media, using tools that define keywords, generate alerts, and produce analytical reports. These services are now often accessible via online platforms in SaaS mode.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160668","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160668"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}