{"id":160662,"date":"2026-06-10T16:49:56","date_gmt":"2026-06-10T16:49:56","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/media-exposure-enhancement\/"},"modified":"2026-06-10T18:02:00","modified_gmt":"2026-06-10T18:02:00","slug":"media-exposure-enhancement","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/media-exposure-enhancement\/","title":{"rendered":"Media exposure enhancement"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Leveraging media attention for advertising purposes involves taking advantage of the visibility offered by the media to promote a brand, product, or service. For example, when a celebrity wears clothing from a well-known brand at an event, it increases brand visibility and generates consumer interest.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160662","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160662"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}