{"id":160661,"date":"2026-06-10T16:49:56","date_gmt":"2026-06-10T16:49:56","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/media-space-enhancement\/"},"modified":"2026-06-10T18:02:00","modified_gmt":"2026-06-10T18:02:00","slug":"media-space-enhancement","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/media-space-enhancement\/","title":{"rendered":"Media Space Enhancement"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Media exposure valuation is a process that assesses, in financial terms, the media exposure (in the form of editorial content) that a brand or product receives as a result of various marketing strategies such as press releases, promotional events, or sponsorships. This assessment takes into account the advertising costs required to achieve similar media coverage. The primary objective of media valuation is to analyze the return on investment (ROI) of the actions undertaken.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160661","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160661"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}