{"id":160660,"date":"2026-06-10T16:49:56","date_gmt":"2026-06-10T16:49:56","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/claimed-value\/"},"modified":"2026-06-10T18:02:00","modified_gmt":"2026-06-10T18:02:00","slug":"claimed-value","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/claimed-value\/","title":{"rendered":"Claimed value"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The values \u200b\u200bclaimed by a brand or company are the values \u200b\u200bit has chosen and promotes. This can be done through various means such as written commitments, advertising messages, and concrete actions. These claimed values \u200b\u200bare intended to appeal to both consumers and employees of the company. In theory, the company&#8217;s actions should reflect the values \u200b\u200bit claims; otherwise, it could lead to disagreement among employees or a disconnect among consumers. In 2004, the Wellcom agency introduced a &#8220;Values \u200b\u200bIndex&#8221; that lists and ranks the values \u200b\u200bclaimed by companies. The 2013 edition of this index offers a classification of the values \u200b\u200bclaimed by companies, included in the report.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160660","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160660"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}