{"id":160656,"date":"2026-06-10T16:49:53","date_gmt":"2026-06-10T16:49:53","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/associated-value\/"},"modified":"2026-06-10T18:01:52","modified_gmt":"2026-06-10T18:01:52","slug":"associated-value","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/associated-value\/","title":{"rendered":"Associated value"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Brand values \u200b\u200brepresent the values \u200b\u200bthat consumers naturally associate with a brand. These values \u200b\u200bcan sometimes differ from those promoted by the brand itself. They are identified through consumer research, whether qualitative or quantitative. Associated values \u200b\u200binfluence how a brand is perceived and evaluated, and can even lead to a change in brand image. It is worth noting that brand values \u200b\u200bcan be explored through various analytical methods. For example, a common approach is to ask consumers about the values \u200b\u200bthey attribute to a given brand.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160656","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160656"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}