{"id":160635,"date":"2026-06-10T16:49:49","date_gmt":"2026-06-10T16:49:49","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/tpm\/"},"modified":"2026-06-10T18:01:43","modified_gmt":"2026-06-10T18:01:43","slug":"tpm","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/tpm\/","title":{"rendered":"TPM"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The term TPM, short for Trade Promotion Management, refers to a tool or software used by companies or national brands to oversee commercial agreements with distributors. In addition to facilitating the management of invoices and back margins associated with these agreements, a TPM system also allows for partial evaluation of the impact of promotional activities.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160635","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160635"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}