{"id":160613,"date":"2026-06-10T16:49:46","date_gmt":"2026-06-10T16:49:46","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/target-marketing\/"},"modified":"2026-06-10T18:01:34","modified_gmt":"2026-06-10T18:01:34","slug":"target-marketing","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/target-marketing\/","title":{"rendered":"Target Marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the heart of Paris&#8217;s 1st arrondissement, on Rue de Richelieu, lies the new boutique of Madame Hisada, a master cheesemaker and affineur of Japanese origin. Designed by the architectural firm Kotaro Horiuchi, this space stands out as an elegant &#8220;cheese salon,&#8221; where pristine white and clean lines reign supreme, breaking with the rustic conventions usually associated with this world of fine food.<br>By subtly blending the richness of Japanese gastronomic culture with minimalist aesthetics, Madame Hisada&#8217;s cheese shop challenges established norms and affirms its desire to appeal to a very specific clientele, eager for both cheesy discoveries and visual refinement. Target marketing, meanwhile, is a strategy focused on population segments that share similar characteristics, behaviors, or needs. Once these groups are identified, the company develops a targeting approach aimed at maximizing the appeal of its product or service to these defined audiences.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160613","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160613"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}