{"id":160611,"date":"2026-06-10T16:49:46","date_gmt":"2026-06-10T16:49:46","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/tagline\/"},"modified":"2026-06-10T18:01:34","modified_gmt":"2026-06-10T18:01:34","slug":"tagline","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/tagline\/","title":{"rendered":"Tagline"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The tagline, originating from English, is the phrase used to identify an advertisement or logo. It can be compared to a slogan, although sometimes distinguished from a &#8220;baseline&#8221; because it can be associated with a specific advertisement or campaign. The tagline&#8217;s importance is all the greater when the advertisement is minimalist (with little text or a simplified visual) because it conveys the essential message or the intended promise.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160611","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160611"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}