{"id":160606,"date":"2026-06-10T16:49:46","date_gmt":"2026-06-10T16:49:46","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/overmark\/"},"modified":"2026-06-10T18:01:34","modified_gmt":"2026-06-10T18:01:34","slug":"overmark","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/overmark\/","title":{"rendered":"Overmark"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the retail sector, over-branding is often seen as the opposite of under-branding. It manifests as an excess markup on a product or higher stock levels than originally planned. This surplus can result from coding or pricing errors at the checkout, or from the restocking of products initially on promotion and subsequently discounted by the retailer. It is also helpful to refer to the concepts of overstocking and understocking to better understand the notion of over-branding.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160606","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160606"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}