{"id":160573,"date":"2026-06-10T16:49:39","date_gmt":"2026-06-10T16:49:39","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/smo\/"},"modified":"2026-06-10T18:01:19","modified_gmt":"2026-06-10T18:01:19","slug":"smo","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/smo\/","title":{"rendered":"SMO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Social Media Optimization (SMO) refers to all the techniques and strategies aimed at increasing the visibility, awareness, and image of a website or brand on social media. It encompasses content distribution optimization, viral marketing, online reputation management, and the improvement of advertising campaigns on these platforms. Initially considered a complement to search engine optimization (SEO), SMO is now a discipline in its own right within digital marketing, integrating various practices to maximize engagement and reach on social media.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160573","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160573"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}