{"id":160567,"date":"2026-06-10T16:49:39","date_gmt":"2026-06-10T16:49:39","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/signifier-of-a-brand\/"},"modified":"2026-06-10T18:01:19","modified_gmt":"2026-06-10T18:01:19","slug":"signifier-of-a-brand","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/signifier-of-a-brand\/","title":{"rendered":"Signifier (of a brand)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The signifier of a brand encompasses the concrete elements that characterize it, such as sounds (auditory representation), but also its writing and visual image. It is a distinct component of the signified, although the linguist Ferdinand de Saussure (1857-1913) demonstrated that they are interdependent and often mutually define each other. Thus, a linguistic sign results from the combination of a signifier and a signified, with a relationship between the two that is essentially conventional.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160567","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160567"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}