{"id":160563,"date":"2026-06-10T16:49:39","date_gmt":"2026-06-10T16:49:39","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/signature-sound\/"},"modified":"2026-06-10T18:01:19","modified_gmt":"2026-06-10T18:01:19","slug":"signature-sound","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/signature-sound\/","title":{"rendered":"Signature sound"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A sonic signature is a distinctive sound sequence typically used at the end of television and radio advertisements, as well as in various other brand-related contexts, such as background music, on-hold messages, or announcements. While theoretically distinct, the sonic signature is often associated with the brand&#8217;s sonic identity, creating a fusion of the two concepts. A prime example of a sonic signature in France is that of the Roland Garros tennis tournament, perfectly illustrating the importance of this practice. Numerous other examples of sonic signatures developed by sonic marketing specialists demonstrate the impact and effectiveness of this strategy in boosting brand awareness.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160563","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160563"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}