{"id":160562,"date":"2026-06-10T16:49:39","date_gmt":"2026-06-10T16:49:39","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/advertising-signature\/"},"modified":"2026-06-10T18:01:19","modified_gmt":"2026-06-10T18:01:19","slug":"advertising-signature","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/advertising-signature\/","title":{"rendered":"Advertising signature"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A tagline, also known as a baseline, is a key phrase or slogan that concludes an advertisement. Initially placed below the text in print media, it has expanded to all advertising formats and media. It can be used for a specific campaign or permanently or over the medium term to represent a brand&#8217;s identity. A tagline is sometimes distinguished from a slogan, the latter being more focused on spoken language and sound, and often having a weaker emotional connection to the brand. Famous examples include Nike&#8217;s &#8220;Just do it&#8221; and SNCF&#8217;s &#8220;It&#8217;s up to us to make you prefer the train.&#8221;<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160562","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160562"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}