{"id":160557,"date":"2026-06-10T16:49:39","date_gmt":"2026-06-10T16:49:39","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/signature\/"},"modified":"2026-06-10T18:01:19","modified_gmt":"2026-06-10T18:01:19","slug":"signature","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/signature\/","title":{"rendered":"Signature"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A short phrase or expression that accompanies a brand name, highlighting it, describing it, or reinforcing its promise. Some brands legally register their taglines to differentiate themselves from the competition. Taglines generally remain consistent over time to become ingrained in consumers&#8217; minds. In advertising, the English term &#8220;baseline&#8221; is sometimes used, placed at the bottom of the ad to be the last element seen by the public.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160557","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160557"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}