The concept of complementary services, often mentioned in marketing, refers to the practice where a brand or company offers additional services alongside the sale of products or services that complement their core offering. For example, a travel agency might offer an airport shuttle service to its clients, while a shopping center might provide childcare. Although the use of this term is relatively recent, it’s worth noting that the practice itself is not new. Luxury hotels have long offered concierge services as part of a service-oriented approach.<\/p>\n\n\n\n
The integration of complementary services can form a solid foundation for a differentiation strategy. For instance, a growing number of traditional retailers are adopting this approach to compete with online merchants. This strategy aims to offer added value to customers beyond the simple transaction. To delve deeper into the concept of complementary services-based strategies, it is recommended to consult specialized resources on the subject.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160555","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160555"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}