{"id":160550,"date":"2026-06-10T16:49:35","date_gmt":"2026-06-10T16:49:35","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/attribution-score\/"},"modified":"2026-06-10T18:01:11","modified_gmt":"2026-06-10T18:01:11","slug":"attribution-score","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/attribution-score\/","title":{"rendered":"Attribution score"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The attribution score measures the effectiveness of an advertising campaign by evaluating the percentage of respondents who, after being exposed to an ad, correctly identify the brand or advertiser associated with it. It thus represents an ad&#8217;s ability to be remembered and associated with the correct entity. It is important to distinguish the attribution score from other advertising metrics and not to confuse it with issues related to brand perception.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160550","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160550"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}