{"id":160524,"date":"2026-06-10T16:49:31","date_gmt":"2026-06-10T16:49:31","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/retro-branding\/"},"modified":"2026-06-10T18:01:02","modified_gmt":"2026-06-10T18:01:02","slug":"retro-branding","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/retro-branding\/","title":{"rendered":"Retro-branding"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Retro-branding is a marketing strategy that involves revisiting and leveraging a brand&#8217;s historical heritage to strengthen its positioning. This approach draws on the brand&#8217;s legacy and past values \u200b\u200bto foster consumer engagement. It is sometimes associated with the concept of retro-innovation, which aims to revive older products or concepts by adapting them to current market expectations.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160524","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160524"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}