Public relations, formerly known as public relations since 2011 to better reflect the rise of digital media, encompasses a set of practices aimed at managing the image and reputation of a company or brand with various audiences. This terminological shift, initiated by Syntec RP, highlights the diversity of interactions and stakeholders involved in this field, while emphasizing the importance of trust as a cornerstone.<\/p>\n\n\n\n
Public relations professionals engage with a variety of audiences, such as consumers, public authorities, associations, the press, opinion leaders, shareholders, suppliers, and employees, among others. To do so, they employ a range of tools and actions, such as blogger relations, participation in trade shows and corporate events, influence campaigns, lobbying, and many more.<\/p>\n\n\n\n
Public relations agencies, according to Syntec’s vision, act as “reputation builders,” establishing meaningful connections with the various audiences of companies and brands to positively influence public opinion and build a solid reputation. Thierry Wellhoff, former president of Syntec Conseil en Relations Publics, describes them as relationship strategists who interact with opinion leaders by creating attractive and relevant content, thereby impacting the course of events.<\/p>\n\n\n\n
Public relations differs from event communication, although the two fields sometimes overlap. Some events have a more promotional focus, while public relations primarily aims to cultivate lasting and constructive relationships with stakeholders. A concrete example illustrating the impact of online public relations is provided by an industry professional, who shares her expertise on recent developments and<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160516","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160516"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}