{"id":160514,"date":"2026-06-10T16:49:28","date_gmt":"2026-06-10T16:49:28","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/brand-relaunch\/"},"modified":"2026-06-10T18:00:53","modified_gmt":"2026-06-10T18:00:53","slug":"brand-relaunch","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/brand-relaunch\/","title":{"rendered":"Brand relaunch"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Brand relaunch is a process aimed at revitalizing a declining brand or bringing back to life a brand that had been abandoned in the past. When a brand is relaunched after being sidelined, it is referred to as a brand renaissance. This process generally involves the use of a new strategic positioning, accompanied by advertising and promotional communication strategies. A concrete example illustrating the keys to a successful brand relaunch is that of a group specializing in the acquisition and revitalization of established brands.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160514","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160514"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}