{"id":160499,"date":"2026-06-10T16:49:28","date_gmt":"2026-06-10T16:49:28","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/rebranding\/"},"modified":"2026-06-10T18:00:53","modified_gmt":"2026-06-10T18:00:53","slug":"rebranding","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/rebranding\/","title":{"rendered":"Rebranding"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Rebranding, an English term, generally involves a more or less significant redefinition of a brand, which may or may not include a name change. Depending on the scope and nature of the desired change, the rebranding process can involve various elements such as: modifying the brand name, adapting its logo, adjusting its positioning, revising advertising campaigns, and so on. Generally, rebranding is often accompanied by a complete overhaul of the brand&#8217;s visual identity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A concrete example of rebranding is that of the Galeries Lafayette brand. Brand specialists share the behind-the-scenes details of this repositioning process.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160499","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160499"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}