{"id":160474,"date":"2026-06-10T16:49:21","date_gmt":"2026-06-10T16:49:21","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/promise-of-value\/"},"modified":"2026-06-10T18:00:35","modified_gmt":"2026-06-10T18:00:35","slug":"promise-of-value","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/promise-of-value\/","title":{"rendered":"Promise of value"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">At first glance, the concept of a value promise might seem similar to that of a value proposition. However, it goes further by implying a stronger level of commitment and assertion from the brand. To explore this concept in depth, you can consult [link to relevant resource].<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160474","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160474"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}