{"id":160457,"date":"2026-06-10T16:49:21","date_gmt":"2026-06-10T16:49:21","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/brand-identity-prism\/"},"modified":"2026-06-10T18:00:35","modified_gmt":"2026-06-10T18:00:35","slug":"brand-identity-prism","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/brand-identity-prism\/","title":{"rendered":"Brand Identity Prism"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The brand identity prism, also known as the Kapferer prism, is a conceptual tool developed by Jean-No\u00ebl Kapferer to assist companies in defining and managing their brand identity. Composed of six dimensions, this model offers a holistic view for understanding and shaping a brand&#8217;s identity in depth.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160457","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160457"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}