{"id":160447,"date":"2026-06-10T16:49:17","date_gmt":"2026-06-10T16:49:17","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/reach\/"},"modified":"2026-06-10T18:00:25","modified_gmt":"2026-06-10T18:00:25","slug":"reach","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/reach\/","title":{"rendered":"Reach"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The reach rate represents the percentage of individuals reached by a post on a social media platform. To calculate it, the number of views of the post is divided by the total number of views, then the result is multiplied by 100. This overall reach is broken down into three distinct categories: organic reach, which concerns brand followers who saw the post in their news feed; viral reach, which includes individuals who are not fans of the brand but saw the post liked or shared on a friend&#8217;s page; and finally, paid reach, which corresponds to a sponsored post designed to appear in the news feed of people who do not follow the brand.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160447","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160447"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}