{"id":160432,"date":"2026-06-10T16:49:14","date_gmt":"2026-06-10T16:49:14","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/brand-playlist\/"},"modified":"2026-06-10T18:00:14","modified_gmt":"2026-06-10T18:00:14","slug":"brand-playlist","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/brand-playlist\/","title":{"rendered":"Brand Playlist"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A branded playlist is a musical selection designed specifically for a brand and distributed on streaming platforms such as Spotify or Deezer. It serves to reflect the brand&#8217;s image and values, or to complement the use of its products. For example, a sports brand might offer playlists tailored for workouts, while a relaxation brand might offer a playlist for a relaxing session. These playlists can include tracks used in the brand&#8217;s advertisements or played in its stores. Creating a playlist is generally simple, but the real challenge lies in promoting it and getting it adopted by the target audience. Some music platforms offer brands services to highlight their playlists, such as an insurance company that offers a playlist promoting physical activity. Finally, there are innovative branded playlists where the tracks have been specially composed for the brand, thus offering a unique experience to listeners.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160432","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160432"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}