{"id":160406,"date":"2026-06-10T16:49:09","date_gmt":"2026-06-10T16:49:09","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/pdm\/"},"modified":"2026-06-10T18:00:02","modified_gmt":"2026-06-10T18:00:02","slug":"pdm","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/pdm\/","title":{"rendered":"PDM"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Market share (MS), often abbreviated as MS, is a term frequently used to describe the share held by a brand or business in a given market. This indicator reflects an entity&#8217;s relative position within its industry. MS can be measured in terms of value or quantity, thus providing a comprehensive view of a brand&#8217;s or retailer&#8217;s performance in the market. For a thorough analysis of MS calculation methods and practical applications, it is recommended to consult specialized resources.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160406","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160406"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}