{"id":160383,"date":"2026-06-10T16:49:05","date_gmt":"2026-06-10T16:49:05","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/special-radio-operation\/"},"modified":"2026-06-10T17:59:54","modified_gmt":"2026-06-10T17:59:54","slug":"special-radio-operation","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/special-radio-operation\/","title":{"rendered":"Special radio operation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When we talk about a radio special, we&#8217;re referring to an original advertising strategy that stands out from traditional radio ads by opting for an innovative format or incorporating a unique element. This approach might, for example, involve a radio program physically broadcasting live from the advertiser&#8217;s premises. Typically, a radio special is custom-designed in collaboration between the advertising agency and the radio station in question. Radio advertising agencies showcase a selection of the most memorable specials, such as large-scale campaigns that have made a lasting impression. These creative initiatives offer a unique way to capture listeners&#8217; attention and amplify the impact of radio advertising messages.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160383","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160383"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}