{"id":160349,"date":"2026-06-10T16:48:57","date_gmt":"2026-06-10T16:48:57","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/namer\/"},"modified":"2026-06-10T17:59:38","modified_gmt":"2026-06-10T17:59:38","slug":"namer","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/namer\/","title":{"rendered":"Namer"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sports marketing uses the term &#8220;naming rights holder&#8221; to refer to the entity or brand that lends its name to a sports facility, such as a stadium or arena, or to a competition, for a period specified in the sponsorship agreement. A concrete example is Acadomia, which is the naming rights holder for the AJ Auxerre training center. For more information, please consult the sources mentioned.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160349","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160349"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}