{"id":160322,"date":"2026-06-10T16:48:54","date_gmt":"2026-06-10T16:48:54","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/competitor-model\/"},"modified":"2026-06-10T17:59:30","modified_gmt":"2026-06-10T17:59:30","slug":"competitor-model","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/competitor-model\/","title":{"rendered":"Competitor Model"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Developed in 1988 by Dwight Merunka and Pascal Bourgeat, this method is a tool for evaluating brand competitiveness in the fast-moving consumer goods (FMCG) sector, where purchases are frequent. It is based on actual consumer purchases to analyze the strengths and weaknesses of the brands studied.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160322","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160322"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}