{"id":160301,"date":"2026-06-10T16:48:51","date_gmt":"2026-06-10T16:48:51","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/useful-brand\/"},"modified":"2026-06-10T17:59:23","modified_gmt":"2026-06-10T17:59:23","slug":"useful-brand","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/useful-brand\/","title":{"rendered":"Useful brand"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A useful brand is distinguished by its ability to offer significant value to consumers or society as a whole. This value is not limited to the primary function of the product or service it represents, as most brands would fall into that category if it were. Exploring the concept of a useful brand further allows for a better understanding of its impact and relevance.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160301","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160301"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}