{"id":160297,"date":"2026-06-10T16:48:51","date_gmt":"2026-06-10T16:48:51","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/transparent-mark\/"},"modified":"2026-06-10T17:59:23","modified_gmt":"2026-06-10T17:59:23","slug":"transparent-mark","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/transparent-mark\/","title":{"rendered":"Transparent mark"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Brand transparency involves establishing a specific relationship of trust with customers by sharing unusual information or being more open in areas that are generally opaque. This aims to reassure, gain trust, and build customer loyalty. Beyond potentially altruistic motivations, transparency aims to differentiate oneself and persuade. However, if a brand fails to deliver on its promises, it can be detrimental. The most affected areas are environmental impact, costs, social practices, subcontracting, and manufacturing methods. A concrete example is Maison Standards&#8217; cost transparency initiative.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160297","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160297"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}