{"id":160286,"date":"2026-06-10T16:48:47","date_gmt":"2026-06-10T16:48:47","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/private-label-2\/"},"modified":"2026-06-10T17:59:14","modified_gmt":"2026-06-10T17:59:14","slug":"private-label-2","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/private-label-2\/","title":{"rendered":"Private label"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A private label, strictly speaking, refers to a retailer&#8217;s brand that is not marketed under the company&#8217;s name but rather under a new name. It can be associated with a specific product or represent an entire product line. For a more in-depth understanding of private labeling, specialized resources are available. An example illustrating the promotion of a private label in the business world: While this concept was initially developed by large food retailers, online businesses have also adopted it.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160286","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160286"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}