{"id":160266,"date":"2026-06-10T16:48:44","date_gmt":"2026-06-10T16:48:44","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/parent-brand\/"},"modified":"2026-06-10T17:59:06","modified_gmt":"2026-06-10T17:59:06","slug":"parent-brand","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/parent-brand\/","title":{"rendered":"Parent brand"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In marketing, a parent brand is a company that exerts influence over several other brands, known as sub-brands. This is the case for large companies such as Danone or Nestl\u00e9, which oversee a diverse portfolio of brands in the food sector. Sometimes, the parent brand can also be a product brand. This relationship between a parent brand and its sub-brands is often highlighted in advertising campaigns, where references such as &#8220;Prince de Lu&#8221; can be seen. There are numerous examples of these parent-sub-brand links in the fast-moving consumer goods (FMCG) sector.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160266","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160266"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}