{"id":160220,"date":"2026-06-10T16:48:37","date_gmt":"2026-06-10T16:48:37","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/digital-brand\/"},"modified":"2026-06-10T17:58:50","modified_gmt":"2026-06-10T17:58:50","slug":"digital-brand","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/digital-brand\/","title":{"rendered":"Digital brand"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Digital brands are a concept with sometimes blurred boundaries, encompassing two distinct categories. Initially, the term referred to emerging brands operating within the digital ecosystem, such as Google, Amazon, Vente-Priv\u00e9e.com, CDiscount, and many others. These companies are often seen as pioneers in the field of digital brands. More recently, the term &#8220;digital brand&#8221; has also been used to describe traditional product brands that launch exclusively online, bypassing traditional distribution channels and physical stores. These brands are sometimes called &#8220;digital native brands.&#8221; A notable example is Merci Handy, a digital brand that has expanded its presence to physical retail outlets. Some use the acronym MD to refer to digital brands. Among the iconic examples are Bonobos, Le Slip Fran\u00e7ais, Made.com, My Jolie Candle, and many others.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160220","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160220"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}